Merch is designed to do one thing very well; sell your products. Don’t overload your customers with a page filled with distracting links and choices. Get them on your site, adding products to their cart, and checking out. This theme has been carefully designed to generate the least number of clicks for your users to get what they want and put cash money in your pocket.
This is what the Merch theme offers; simplicity and a great customizer experience. On top of that, it’s a great experience for you. The entire theme is carefully crafted and built with WordPress standards which means you’re getting a solid product with the least amount of worries.